Privacy Policy

Last updated: May 21, 2026

1. Who we are

This Privacy Policy explains how Bike Life LLC (“Bike Life Bicycle Shop”, “we”, “us”, “our”) collects, uses, shares, and protects information about you when you visit bikelifebicycleshop.com (the “Site”) or place an order with us.

The data controller is Bike Life LLC, 104 W McKey St, Ocoee, FL 34761, United States. For privacy questions email info@bikelifebicycleshop.com.

2. Information we collect

Information you give us: name, billing and shipping address, email, phone, account password (hashed), and order details.

Payment information: card payments are processed by our PCI-DSS compliant payment processors (Stripe and PayPal). We do not store full payment card numbers on our servers. We receive only the last four digits, card brand, expiration, and an authorization token from the processor.

Information collected automatically: IP address, device type, browser, pages viewed, referring URL, and approximate location, collected via cookies and similar technologies.

3. How we use information

  • To process and fulfill your orders.
  • To provide customer support and respond to inquiries.
  • To send order confirmations, shipping notifications, and (if you opt in) marketing emails.
  • To prevent fraud and verify identity.
  • To improve the Site and our services.
  • To comply with legal obligations.

4. Legal bases (EEA/UK visitors — GDPR)

  • Contract: to fulfill orders you place with us.
  • Legitimate interest: site security, fraud prevention, and improving our service.
  • Consent: marketing emails and non-essential cookies; you may withdraw consent at any time.
  • Legal obligation: tax records, accounting, and regulatory compliance.

5. Third parties we share information with

We share only the minimum data necessary with these service providers:

  • Payment processing: Stripe, PayPal.
  • Shipping carriers: UPS, FedEx, USPS (name, address, phone for delivery).
  • Email: transactional email provider; marketing platform (where you opt in).
  • Analytics: Google Analytics 4 (with IP anonymization), Google Ads conversion tracking, Meta Pixel (if enabled).
  • Hosting & security: our web host and Cloudflare for DDoS/security.

We do not sell your personal information.

6. Cookies

We use cookies to keep you logged in, remember your cart, measure traffic, and (with your consent) personalize advertising. You can accept or reject non-essential cookies via the cookie banner shown on your first visit. You can change your choice at any time via your browser settings.

7. Data retention

  • Order records: 7 years (for tax and accounting compliance).
  • Marketing contacts: until you unsubscribe, plus 30 days.
  • Support tickets: 3 years from last contact.
  • Analytics: as configured in Google Analytics (default 14 months).

8. Your rights — EEA / UK

If you are in the EEA or UK you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Erase your data (subject to legal retention requirements).
  • Restrict or object to processing.
  • Receive a portable copy of your data.
  • Withdraw consent for any consent-based processing.
  • Lodge a complaint with your local supervisory authority.

To exercise these rights email info@bikelifebicycleshop.com. We respond within 30 days.

9. Your rights — California (CCPA/CPRA)

If you are a California resident you have the right to:

  • Know what personal information we collect, use, disclose, and sell.
  • Request deletion of your personal information.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of personal information (we do not sell, but you may opt out of advertising cookies).
  • Be free from retaliation for exercising your rights.

Submit a request to info@bikelifebicycleshop.com or call +1 (321) 222-0110.

10. Children

The Site is not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have, contact info@bikelifebicycleshop.com and we will delete it.

11. Security

The Site uses TLS/SSL encryption for all pages. Payment processing is handled by PCI-DSS Level 1 compliant providers. We maintain access controls, encrypted backups, and incident response procedures. No system is 100% secure; in the event of a breach affecting your data, we will notify you and the relevant authorities as required by law.

12. International data transfers

We operate from the United States. If you access the Site from outside the U.S., your data will be transferred to and processed in the U.S. We rely on Standard Contractual Clauses where required.

13. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top reflects the most recent change. Material changes will be highlighted on the Site.

14. Contact

Bike Life LLC — Privacy
104 W McKey St, Ocoee, FL 34761, United States
Email: info@bikelifebicycleshop.com
Phone: +1 (321) 222-0110